SEO Pricing and Plans Based on Project Scope

How We Work With Your Website

SEO is a combination of parallel and sequential actions involving improvements to the website itself (on-page optimization) and external specialized PR activities (off-page optimization).

When we start promoting a website, we analyze its SEO potential. To evaluate it, we carry out a series of analytical activities:

We run the analysis using specialized software and manually

The niche and SEO competition in the market are analyzed

The strengths of the TOP 10 websites are analyzed

We pinpoint the website’s current state (point “A”)

We build a roadmap to reach point “B”

We check whether the site has the relevant content blocks and SEO modules present on TOP 10 websites.

The Actual Work:

1. Initial Website Setup

• A project team is assembled
• A project chat is created
• The website is added to the following consoles:
  • Webmaster
  • Search Console
  • Metrica
  • Analytics

1.1 Parallel Tasks

• Audit of links pointing to 404 pages
• Audit of redirects and links pointing to them
• Server load analysis
• Site and individual page speed analysis
• Page size analysis
• Non-indexed pages audit
• Verification that all pages can be indexed
• Verification that a 404 page exists

2. Building and Clustering the Semantic Core and Site Structure

• Semantic core is collected
• Core is cleaned up
• Core is clustered to build the correct site structure
• Core and structure are approved with the client; revisions are made
• Site structure is finalized
• Core is added to a dedicated ranking-tracking tool
• A keyword ranking link is sent to the client for daily monitoring

2.1 Parallel Tasks

• Site indexation analysis; action plan to increase the number of indexed pages
• Identifying technical pages in the index and excluding them
• Analysis of indexation dynamics and decision-making
• Verification of robots.txt for errors, completeness, and relevance
• Verification of sitemap.xml for presence, validity, completeness, accuracy, and errors

3. Console Analysis

Other Search engines Maps info Webmaster tools— we verify:

• No errors in Webmaster
• No non-canonical pages
• No duplicates
• No low-quality pages
• No 404 errors

Additional analysis via Google Search Console:

• Mobile version has no errors
• Structured data is present, valid, and properly implemented

3.1 Parallel Analysis

• Site code error check
• Cross-browser functionality testing
• Microformat usage analysis
• Verification that microformat content is indexed by search engines
• Code analysis for heavy scripts and inline CSS
• HTML heading markup analysis using specialized plugins
• Heading validation via plugin
• Viewport tag for responsive design — confirmed
• No horizontal scrolling
• No Flash elements or Java applets
• No Silverlight plugins
• No unreadable fonts on mobile

4. Business Directory Management

Directories

Google My Business — filled out 100%, including:

• Address
• Photos, logo
• Business categories
• Products, services
• Company description
• Map verification
• Review analysis

Other Search engines Maps info — filled out 100%, including:

• Address
• Photos, logo
• Business categories
• Products, services
• Company description
• Map verification
• Review analysis

4.1 Parallel Analysis

• URL hierarchy and structure analysis
• Analysis of keyword presence in URLs
• URL keyword over-optimization check
• Clean URL (slug) audit — presence and correctness
• Domain parameter analysis
• Benchmarking against top 10 competitors
• Brand awareness analysis
• Traffic source and distribution analysis
• Backlink profile analysis (TOP vs. client site)
• Niche site age analysis

4.2 Parallel Analysis

• Region setup in Other Search engines tools
• Verification of correct regional setup
• Regional subdomain ranking analysis
• Paid listing opportunity analysis
• Resolving issues with tech support

5. Content Work. Page Analysis

• Duplicate TITLE search
• Empty TITLE search
• Identical TITLE and H1 search
• TITLE keyword over-optimization check
• Keyword presence in TITLE
• Site-wide TITLE length analysis; revision recommendations
• Overuse of formatting tags: strong, b, em
• Duplicate Description check
• Empty Description search
• Description over-optimization check

5.1 Content Work. Page Analysis

• H1, H2, H3 over-optimization check
• Heading alignment with target keywords
• Keyword presence in image ALT attributes
• Verification that phone numbers, addresses, and other key info appear as indexable text
• Identifying important links rendered as images
• Content uniqueness analysis
• Verification of important query forms in copy
• Verification that texts comply with search engine content processing algorithms
• Heading analysis via matrix
• Content analysis via matrix

6. Snippet Optimization

• Parsing snippets for all queries in Google into a file
• Google snippet analysis
• Favicon verification
• Sitelinks accuracy check
• Verification that the address and phone number in SERP match those on the site
• Social link presence in snippets
• Breadcrumb accuracy check
• Identifying opportunities to improve Google snippets

7. Commercial Factors (Primarily for E-commerce)

• Full audit completed — commercial factors report file created
• Contact information present everywhere
• Profiles on all social networks
• Product cards optimized to best practices (per manual)
• “About the Company” page exists and is beautifully designed
• Delivery, shipping, and payment options are present
• Contact forms / live chat available
• Brand displayed on the site

Technical Factors

• HTTPS in place
• Correct www and non-www redirects
• No mixed HTTPS content
• No duplicate rel=canonical
• No broken images
• No empty ALT text

7.2 Semantic Markup and HTML

• Semantic markup and HTML
• Schema.org implemented on all pages
• Semantic markup:
  • Checklist items
  • HTML5 tags implemented

8. Link Building

• Bulk link acquisition this month
• Link acquisition through marketplaces this month
• Direct link acquisition this month

Backlink Profile Analysis:

• Analysis of link exports from services
• Backlink growth dynamics analysis
• Inbound link age analysis
• Naturalness analysis of measurable backlink metrics
• Indexation check of pages with backlinks
• Analysis for competitor-driven spam links

8.1 Anchor Text for Link Acquisition

• Anchor distribution. Anchor list built per best practices
• Anchor list relevance check
• Alignment with niche coverage
• Anchor list spam analysis
• Natural link analysis
• Social media backlink analysis
• PR activity audit; search for natural backlink placement opportunities
• Research

9. Internal Linking — Optimization

• Static weight calculation for internal linking (low-, mid-, high-frequency queries)
• Static weight calculation based on inbound external links
• Identifying pages receiving insufficient static weight
• Redistributing page weight based on TOP-ranking priority
• Article cross-linking
• Identifying pages with no inbound links — deletion or optimization
• Main menu is in place and includes all sections and subsections
• No pages returning 4xx status codes
• Internal linking implemented
• Site has a blog or article section

10. Blog Management

• Articles are commissioned
• Articles are written
• Blog sections are present and optimized
• Articles include cross-linking blocks (“Read more / Articles in this section,” etc.)
• Copywriter briefs based on TOP 10 analysis are prepared

11. Usability

• Usability of key pages — category, product, cart, pages, etc.
• Information completeness analysis
• Ordering process usability analysis
• Competitive benchmarking; content block development
• Web analytics
• Usability analysis: alignment of landing page content with user pain points
• Link usability analysis
• Registration form usability analysis
• Copy usability check
• Cross-linking usability check from the user’s perspective

12. SERM — Reputation Marketing

• Identifying review platforms
• Account registration and verification on platforms
• Copywriter briefs for reviews
• Posting reviews on top platforms
• Sentiment monitoring across review sites
• Pushing positive reviews to the TOP

All of the above is analyzed and optimized by our SEO professionals. “All” means every single item! Task completion time depends on the complexity of the website. On average, 80% of the work is completed within the first 2–3 months. After that, standard ongoing work continues.

Each month, point “B” becomes the new point “A” — our starting point for the next stage of growth.